Porsche Design & PUMA celebrate the launch of a new sportswear collection

Lifestyle and performance wear for city streets 

Berlin, February 2019. 
“Driven by urban dynamics” was the concept presented in style at an amazing launch event for the first high-end sportswear collection from - as u probably already know, one of my favorite brands - Porsche Design & PUMA in Berlin. The event was supported by various performances showcasing the progressive and dynamic nature of the collection. Porsche Design & Puma are two brands that complement each other perfectly, bringing together success stories and experiences from the world of motorsport in this new partnership. The timeless, technically inspired design and premium know-how from Porsche Design combines with PUMA’s sports expertise to create the perfect synergy that is cool, stylish & comfortable.

The principle of being “ready to react” underpins the entire range, which includes cool active wear & leisure sportswear plus sports-inspired statement looks. The collection sets new functional & trend-setting benchmarks thanks to innovative features & materials, including Dual Thermo-R technology, which responds to skin temper-ature, breathable evoKNIT material, used to create functional knitted zones, PUMA CELL technology plus unique Hybrid & Jamming cushioning systems.

My favorite so far is definitely the Hybrid evoKNIT shoe: The Hybrid material plus the interplay between the IGNITE foam & NRGY beads in the midsole allow the shoe to respond to every step, providing energy return to dynamically pro-pel the wearer forwards. It goes perfectly with every sports piece, casual outfit, as well with a suit for the evening - if you want to give it a cooler & more urban touch.

The new Porsche Design x PUMA collection is available in Porsche Design stores and online at www.porsche-design.com and at www.puma.com

For more information please visit www.porsche-design.com 

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Special thanks to Porsche Design making this article possible.


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