Say HI to the Porsche Design 911 Chronograph Timeless Machine Limited Edition

"It’s not that we have little time, but more that we waste a good deal of it." - Seneca

It is this time of the year again - Basel World is happening and showing the nicest & most innovative watches of 2019. I was lucky to be able to follow an amazing invitation by Porsche Design and to discover the legendary Porsche 911 - on my wrist. 

Porsche Design honors the next generation of the iconic Porsche 911 with a limited edition timepiece: the 911 Chronograph Timeless Machine Limited Edition. Like the renowned sports car, the chronograph evokes emotion through its purist design, functionality and high level of performance. Since 1963, the 911 – synonymous with victory, emotion, and innovation – has been the global benchmark for sports cars and an inspiration for Porsche Design, the company founded by Professor Ferdinand Alexander Porsche. With the Chronograph I, the first-ever all black timepiece Porsche Design introduced a style-defining classic that revolutionized the industry with its 1972 debut. The monochrome design was inspired by race cars, which eliminated reflec-tions to ensure maximum legibility at all times, thanks to their matte black surroundings. The minimalist style and understated look of the Porsche 911 perfectly reflected the design philosophy of F. A. Porsche. Now, with a special edition limited to 911 pieces, Porsche Design pays tribute to this motorsports icon, presently in its eighth generation and still thrilling car enthusiasts nearly half a century later. 

The Essence of an Icon 
At first glance, with an expressive design language distinguished by bold lines and reduced to the essence of necessity, the new watch instantly establishes its visual connection with the new Porsche 911. The unmistakable design of this automotive idol, perfectly evolving and adapting to every generation, is also expressed through the refined design and shape of the Porsche Design 911 Chronograph Timeless Machine Limited Edition. 

Paying special attention to detail, the timepiece effortlessly revisits the spirit of the style-defining sports car. To achieve the expansive, intuitively legible dial, an extremely narrow and low-profile bezel was applied. Adorned with the silhouette of the Porsche 911, it features a function sub dial displaying the words “Timeless Machine,” as well as bright red stop function and central seconds hands. Similar to the dashboard of the car, it employs white hands and indices contrasted against a black background, in addition to chronograph counters designed to resemble a speedometer. 

The lightweight principle borrowed from Porsche’s engine construction is implemented by using a hypoallergenic titanium case, which is just as durable as it is light – standard for all Porsche Design watches. The distinctive cut-out lugs and smooth transition to the strap underscore the overall minimalist approach and visual lightness characteristic of all Porsche Design 1919 Collection wristwatches. The strap is created with the same leather and yarn used in the sports car interiors, immediately creating a tangible link to the rich Porsche heritage. The watch utilizes an ETA Valjoux 7750 movement, the classic mechanical chronograph movement, which also powered the first Porsche Design watch – the Chronograph I back in 1972. Today the calibre, now visible through the sapphire case back, is customized with the recognizable Porsche Design Icon Rotor. The Porsche Design 911 Chronograph Timeless Machine Limited Edition is the newest addition to the exclusive 1919 watch collection, currently comprised of 20 models. Delivered in a special edition box with limitation badge, the watch is available as of April 2019 in Porsche Design Stores, Porsche Centres, specialty dealers, and online at

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